from django.utils.encoding import force_unicode
from django.contrib.contenttypes.models import ContentType
from django.contrib.admin.models import LogEntry, ADDITION
LogEntry.objects.log_action(
    user_id         = request.user.pk, 
    content_type_id = ContentType.objects.get_for_model(object).pk,
    object_id       = object.pk,
    object_repr     = force_unicode(object), 
    action_flag     = ADDITION
)